When a fire alarm goes off in this band's building--complete with an alternating piercing tone designed to drive people out of the area--it sends the musicians on a simply awesome impromptu jam session.
It definitely works! These guys have some real musical talent. I can't say the same for the video shooter, but it's the music that counts. Don't miss watching this one.
Implications - The importance of thinking on your toes is essential in a world that is becoming increasingly live and instant. So much of the world is caught on camera and therefore it is essential to always be on point and prepared for impromptu decision making and press releases in order to stay on the cutting edge.
Alarming Impromptu Music
Fire Alarm Sets Off Amazing Jam Session
Trend Themes
1. Impromptu Performance - Opportunities for businesses to showcase impromptu performances during unexpected events or situations.
2. Real-time Creativity - Businesses should develop real-time creativity strategies to take advantage of unexpected situations for content creation.
3. Viral Marketing - Businesses can benefit from unexpected moments that create viral content for their marketing campaigns.
Industry Implications
1. Music - The music industry can capitalize on impromptu performances to showcase their artists and create viral content.
2. Advertising - Advertising agencies can use unexpected situations to showcase their creative capabilities and create viral marketing campaigns for their clients.
3. Social Media - Social media platforms can provide an outlet for businesses to share unexpected moments and leverage them for increased engagement and brand awareness.