Miller Genuine Draft found a creative way to engage fans with music on Instagram.
The 'mgdperu' account on Instagram hosts an interactive DJ mixer called 'RemixGram' that makes it possible for EDM fans to create music using just their smartphone devices. What really sets this campaign apart from other interactive ones on the photo-sharing app is that it requires users to get together with a group of friends and use multiple smartphones at once to create even more engaging music. This purely fun experience on Instagram is ideal for capturing the attention of a young tech-savvy audience during the summer music festival season.
Like RemixGram, there have been several engaging Instagram campaigns to make use of mobile and social features like tags, screenshots and feeds.
Social Music Mixers
Miller Genuine Draft Created 'RemixGram' to Help Fans Make Music on Instagram
Trend Themes
1. Interactive Music Experiences - Creating interactive music experiences on social media platforms like Instagram can capture the attention of tech-savvy audiences.
2. Mobile Music Creation - Facilitating music creation through smartphone devices can provide a fun and accessible outlet for music enthusiasts.
3. Social Media Campaigns - Engaging audiences through interactive campaigns on popular social media platforms can generate buzz and brand awareness.
Industry Implications
1. Music Streaming - Integrating interactive music experiences can enhance the user engagement and retention of music streaming platforms.
2. Mobile App Development - Developing mobile applications focused on music creation can cater to the growing demand for accessible music production tools.
3. Marketing and Advertising - Leveraging interactive social media campaigns can help brands effectively reach and engage their target audience.