Precision-Targeted Mushroom Supplements

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Golden Hour is a Social Aid & Alcohol Alternative

First Person's Golden Hour is a mushroom supplement that functions as a social aid and an alternative to alcohol thanks to precision-targeted mushrooms. This supplement uniquely supports confidence, mood-boosting, socializing and long-term memory.

First Person's Golden Hour was named the Best New Supplement in the 2023 Natural Products Expo West NEXTY Awards and it stands out for supporting the mind and body with a microdosing stack. According to the twice-annual awards program from New Hope Network, "Stacking mushrooms like lion’s mane and reishi alongside microdosing with psilocybin is what Nutrition Business Journal calls "psychedelic adjacent."

This supplement for unwinding after a stressful day, deepening a spiritual practice or connecting with people can also be stacked with others. First Person recommends combining one dose of Sunbeam with one dose of Golden Hour for "an alert, pro-social buzz."
Trend Themes
1. Precision-targeted Supplements - Developing supplements with precision-targeted ingredients can offer unique benefits and create disruption in the supplement industry.
2. Microdosing and Psychedelic-adjacent Products - Combining microdosing and psychedelic-adjacent products, such as mushrooms and psilocybin, can lead to innovative and unique supplement offerings.
3. Social Aids and Alcohol Alternatives - Developing social aids and alternatives to alcohol, such as First Person's Golden Hour, can offer consumers new options for unwinding and socializing while impacting the alcohol industry.
Industry Implications
1. Supplement Industry - The supplement industry can benefit from researching and developing precision-targeted supplements to create unique offerings and stand out in a competitive market.
2. Psychedelic-adjacent Industry - The psychedelic-adjacent industry, such as products containing mushrooms and psilocybin, has potential for growth and innovation as interest in these products increases.
3. Alcohol Industry - The alcohol industry may face disruption from social aids and alcohol alternatives, such as First Person's Golden Hour, as consumers seek out new ways to unwind and socialize without relying on traditional alcohol consumption.

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