Mummy Meegz has jumped right into Veganuary with a new product that's perfect for consumers to try out as a way to satisfy their sweet tooth, but also avoid dairy-based alternatives. The brand is introducing the Chickee Eggs, which are inspired by the iconic Cadbury's Mini Eggs and maintain a plant-based recipe for consumers to appreciate. The product is being offered in an 85-gram sharing bag and is expected to be right at home with the brand's new Vegan Choccy Balls made with oat milk chocolate.
Co-Founder of Mummy Meegz Dean Adamson commented on the new Chickee Eggs saying, "Over the last 12 months, the Mummy Meegz team has worked incredibly hard on our new pipeline of NPD and are delighted to launch our new Chickee Eggs to market just in time for Veganuary."
Familiar Vegan-Friendly Chocolates
Mummy Meegz Launched a New Treat in Time for Veganuary
Trend Themes
1. Veganuary Friendly Chocolates - The introduction of Mummy Meegz's new Chickee Eggs offers consumers a vegan-friendly alternative to traditional dairy-based chocolates.
2. Plant-based Replacements - Mummy Meegz's use of oat milk chocolate in their Vegan Choccy Balls and new Chickee Eggs demonstrates a shift towards plant-based replacements in the chocolate industry.
3. Iconic Product Recreation - The creation of Chickee Eggs, inspired by Cadbury's Mini Eggs, shows a trend of brands recreating iconic products with vegan-friendly ingredients.
Industry Implications
1. Vegan Food - Mummy Meegz's new vegan-friendly chocolates cater to the growing demand for plant-based food options.
2. Confectionery - The introduction of Mummy Meegz's Chickee Eggs and Vegan Choccy Balls adds to the innovation within the confectionery industry by offering vegan alternatives to traditional chocolate treats.
3. Food Manufacturing - The use of oat milk chocolate in Mummy Meegz's products highlights a potential trend in the food manufacturing industry towards developing and promoting plant-based ingredients.