Rimmel London Multi-Tasker Concealer is a new cosmetic arriving from the brand to provide consumers with a long-wearing option that doesn't skimp when it comes to functional properties.
The product is formulated as a liquid concealer that's crease-proof and waterproof, and is rated to last for up to 24-hours and provide essential hydration the whole time. The product is suited for covering up skin imperfections, while also brightening the complexion and is suited for contouring thanks to the large soft-touch wand applicator. This is also supported by its full coverage formula to give it a versatile profile for consumers to incorporate into their makeup kit.
The Rimmel London Multi-Tasker Concealer comes in 12 shades and is priced at $7.99.
Brightening Contour Concealers
Rimmel London Multi-Tasker Concealer Offers Up to 24-Hours of Wear
Trend Themes
1. Long-wearing Concealers - The Rimmel London Multi-Tasker Concealer offers up to 24-hours of wear, providing a long-wearing option for consumers seeking a lasting coverage throughout the day.
2. Hydrating Concealers - With its essential hydration properties, the Rimmel London Multi-Tasker Concealer addresses the need for moisture in a cosmetic product, catering to consumers who desire a hydrating formula that covers imperfections.
3. Versatile Concealers - The Rimmel London Multi-Tasker Concealer's full coverage formula and large soft-touch wand applicator make it a versatile option for consumers, offering a range of uses including contouring and brightening.
Industry Implications
1. Beauty & Cosmetics - The beauty and cosmetics industry can explore opportunities in creating more long-wearing concealers with versatile formulas, addressing the demand for cosmetics that offer extended coverage.
2. Skincare - The skincare industry can consider incorporating hydrating properties in their products, taking inspiration from the Rimmel London Multi-Tasker Concealer to provide skincare solutions that also cover imperfections.
3. Makeup Tools & Accessories - The makeup tools and accessories industry can capitalize on the popularity of versatile concealers by designing innovative applicators that enhance contouring and application techniques for consumers.