Crayola features packs of multicultural crayons for kids to more accurately depict skin tones when creating their drawings and art projects. Often times, there are very few options, which end up excluding many skin tone representations around the world.
The website describes the product's purpose as "it’s a great big world out there, kids can use these multicultural crayons to create more inclusive drawings." In addition to the crayons, the brand also features its washable markers in the range of tones as well. Some of the colors in the pack includes mahogany, peach, tan, white, sepia, black, apricot, and burnt sienna. It is packaged in a portable box, sized to fit in a book bag and brought to and from school for kids.
Skin-Tone Crayon Packs
Crayola's Multicultural Crayons Bring a Stronger Sense of Diversity
Trend Themes
1. Multicultural Crayons - Creating inclusive drawing experiences for kids by offering a wider range of skin tones in crayons.
2. Diversity in Art - Promoting representation and diversity in art through the use of skin-tone crayon packs.
3. Inclusive Education - Supporting inclusive education by providing tools that allow children to accurately depict diverse skin tones in their artwork.
Industry Implications
1. Art Supplies - Manufacturers and retailers of art supplies can explore the demand for multicultural crayons to cater to a more diverse customer base.
2. Education - Educational institutions and educators can incorporate skin-tone crayon packs into their curriculum to teach diversity and inclusivity.
3. Children's Products - Companies in the children's products industry can develop and market skin-tone crayon packs as an inclusive and creative tool for kids.