Multeepurpose is a Los Angeles-based clothing line that creates designs inspired by its five specific causes: humanity, liberty, eco, animal and urgent. The non-profit organizations and initiatives supported by Multeepurpose clothing and its customers cover a wide range of issues and vary from grassroots projects to large scale humanitarian efforts.
Multeepurpose uses a pvc-free, digital water-based print method that makes each shirt unique and adds to the "casual contemporary" style. The brand, launched in 2009, enables its customers to give back to non-profit organizations through what it calls "effortless activism," donating $1 for every item sold wholesale and 20% of the sale price for its online merchandise.
Contact Information
Multeepurpose website
Multeepurpose on Facebook
Multeepurpose on Twitter
Charitably Chic Cotton Tees
Multeepurpose Clothing is Inspired by the Causes It Supports
Trend Themes
1. Cause-inspired Clothing - There is an opportunity for businesses to create clothing lines that are inspired by specific causes, allowing customers to show support through their fashion choices.
2. Effortless Activism - Businesses can implement a model where a portion of the proceeds from sales are automatically donated to non-profit organizations, enabling customers to contribute to causes effortlessly.
3. Digital Water-based Printing - The use of pvc-free, digital water-based print methods in clothing production not only creates unique designs but also aligns with sustainable and eco-friendly practices.
Industry Implications
1. Fashion - The fashion industry can explore cause-inspired clothing lines to attract socially conscious customers and support various non-profit organizations.
2. Non-profit - Non-profit organizations can collaborate with clothing brands to create cause-inspired merchandise and leverage the power of fashion for fundraising and awareness.
3. Printing and Textiles - The printing and textiles industry can focus on developing and promoting pvc-free, digital water-based print methods to align with the growing demand for sustainable and unique clothing designs.