Müller Yogurt & Desserts teamed up with creative agency VCCP London to reintroduce the return of Müller Corner Mississippi Mud Pie Inspired. This campaign speaks to consumers who originally experienced the product, as well as Gen Z who have yet to be introduced to it. Fortunately for those who fall into the latter category, this Müller Yogurt & Desserts was well received and for years, fans have been asking for the brand to bring it back.
To properly announce the return of this retro dessert, the brand created a campaign with nostalgic visuals inspired by optical illusions. For this project, the collaborators worked to create an authentic Magic Eye Illusion featuring the flavor, which captivates people on the street as they pass posters and ads from the brand.
Illusory Yogurt Billboards
Müller Yogurt is Relaunching a 90s Favorite with a Gen Z Twist
Trend Themes
1. Retro Food Revivals - Opportunity for food brands to reintroduce nostalgic products to appeal to both original consumers and new generations.
2. Nostalgic Marketing - Opportunity for brands to use nostalgic visuals and experiences to engage consumers and create a sense of connection.
3. Interactive Advertising - Opportunity for brands to use interactive and captivating advertisements to grab people's attention and create memorable experiences.
Industry Implications
1. Food and Beverage - Opportunity for food brands to capitalize on the trend of reviving retro products and leveraging nostalgia in their marketing.
2. Creative Advertising - Opportunity for advertising agencies to develop creative campaigns that incorporate nostalgic visuals and interactive elements.
3. Outdoor Advertising - Opportunity for outdoor advertising companies to offer interactive ad formats that engage passersby and create a lasting impact.