Just as there are dozens of functional snack bars that can be consumed for their energizing, focus-boosting or beautifying benefits, Lizi’s makes functional muesli mixes that boast similar benefits. The newly refreshed look for the brand's Super Mueslis communicates the product as a wholesome breakfast option that doubles as a reliable source of energy throughout the day.
Each of the unique mixes of fruits, nuts and oats is clearly visible on the new pouch packaging designs, which introduces a new color to the category that feels fresh yet also comforting.
While the Focus variety combines hazelnuts, pecans and maca, the nourishing Boost flavor supplies fiber, Vitamin C and B6 with mango, papaya and turmeric. There are also other varieties like Cleanse and Glow, which are packed with just as many flavorful and functional additions.
Functional Muesli Mixes
Lizi’s Makes Boost, Cleanse, Glow and Focus Super Mueslis
Trend Themes
1. Functional Muesli Mixes - Functional snack bars have expanded into the muesli market, offering consumers energizing, focus-boosting, and beautifying benefits in their breakfast options.
2. Visible Packaging Designs - Pouch packaging designs that clearly display the unique mixes of fruits, nuts, and oats are becoming popular in the muesli industry, providing a fresh yet comforting look.
3. Flavorful and Functional Additions - Muesli mixes are incorporating flavorful and functional additions such as hazelnuts, pecans, maca, mango, papaya, and turmeric, enhancing the nutritional value of their products.
Industry Implications
1. Food and Beverage - The muesli industry is being disrupted as functional snack bars enter the market, offering consumers alternative breakfast options.
2. Packaging - The development of visible packaging designs for muesli mixes presents an opportunity for companies in the packaging industry to cater to this emerging trend.
3. Nutrition and Wellness - The inclusion of flavorful and functional additions in muesli mixes reflects the growing demand for nutritious and functional foods, creating opportunities for companies in the nutrition and wellness sector.