The Naked Collective recently joined forces with Acosta to launch a new line of vegan-friendly beverages – the 'Mude' health drinks – that will be available across Canada and the United States. The new beverages will appeal to health and wellness conscious brands and consumers as its naturally brewed Superliquid® which contains only natural ingredients. Moreover, the beverage brand boasts a carbon neutral status and is committed to being a regenerative business by the end of 2021.
"We believe the brand will land well in both an ongoing and post-Covid world, where consumers want to know how the products they consume impact the environment and their own health and wellbeing," said, The Naked Collective’s CEO Niall Phelan.
Vegan-Friendly Health Beverages
The Naked Collective and Acosta Launched ‘Mude’ Health Drinks
Trend Themes
1. Vegan-friendly Health Drinks - The launch of 'Mude' health drinks highlights the trend towards plant-based, natural health beverages.
2. Regenerative Business - The Naked Collective's commitment to being a regenerative business by the end of 2021 is an example of the growing trend towards sustainable and environmentally conscious business practices.
3. Transparency in Product Ingredients - Consumers' desire to know how the products they consume impact the environment and their own health is fueling the trend towards greater transparency in product ingredients.
Industry Implications
1. Health and Wellness - 'Mude' health drinks are targeting the health and wellness market, highlighting the opportunities for disruptive innovation in the industry.
2. Beverage - The launch of 'Mude' health drinks by The Naked Collective and Acosta highlights the trend towards innovation in the beverage industry towards natural, plant-based alternatives.
3. Sustainability - The Naked Collective's commitment to being a regenerative business by the end of 2021 highlights the opportunities for disruptive innovation in the sustainability industry.