Fashion imprint SIllage prepares to celebrate a big milestone, marking its 5th anniversary, and to do so, it delivers the special Muay Thai collection. It made its original debut last summer and was adorned with graphics all over the silhouettes.
This time around, the graphics make the same return and are designed by Fukuoka-based artist Hitomi Kawasaki. It captures the many different Muay Thai techniques that are accompanied by Thai captions as well. The VENTILE materials are detailed with an all-over print. The new collection includes designs such as hakama pants, jacket options, dropped shoulder CPO shirts, and shorts. Additional details include the flap closures and buckles that embody a sense of militaristic design themes.
Anniversary-Honoring Sporty Fashion
Sillage Launches its New Muay Thai Collection Full of Graphics
Trend Themes
1. Celebratory Collections - Fashion brands are creating celebratory collections to mark special milestones and anniversaries, presenting opportunities to engage with loyal customers and drive sales.
2. Graphic-driven Streetwear - Graphic-driven streetwear continues to thrive in fashion, with the demand for designs that capture the essence of street culture and subcultures presenting opportunities for fashion brands to create unique collections.
3. Art Collaborations - Collaborating with artists is becoming increasingly popular in the fashion industry, as brands seek to create one-of-a-kind collections that blur the lines between fashion and art.
Industry Implications
1. Fashion - The fashion industry is continuing to innovate by creating unique and creative collections that celebrate special milestones, embrace streetwear culture, and collaborate with artists.
2. Sporting Goods - The growing interest in Muay Thai and martial arts presents an opportunity for sporting goods companies to create specialized lines that cater to this market, featuring graphics and designs that appeal to enthusiasts.
3. Art - The trend of artists collaborating with fashion brands is opening up new avenues for exposure and opportunities for artists to showcase their work in a unique and wearable form.