People who were teenagers in the early 2000s will likely have fond memories of watching MTV's TRL. Total Request Live was cancelled in 2008, but it was recently announced that it will return for one day only this summer. And it's all because of Ariana Grande.
The actress and singer-songwriter will be hosting MTV's TRL on July 2nd. The "Ariana Grande themed TRL special" will include a performance of the hit 'Problem.' There are also reports of Grande releasing her new single, which could be 'Break Free' featuring Zedd.
Interestingly, Ariana Grande's fan base will likely have no recollection or familiarity with TRL and TRL fans are likely not super familiar with Grande's work on the Disney channel. Will you be tuning in?
Returning Music Video Shows
MTV's TRL Will Be Back For One Day Only With Ariana Grande Hosting
Trend Themes
1. Reviving Nostalgic Television Shows - With the return of TRL, there is a trend of reviving popular television shows for a new generation of viewers.
2. Celebrity-hosted Television Programs - Ariana Grande's TRL hosting signals a trend of celebrities hosting their own television programs.
3. Musical Television Shows - Music-based television programs like TRL could be a new trend, as seen with the recent resurgence of American Idol.
Industry Implications
1. Broadcasting and Streaming Entertainment - The broadcasting and streaming industry can capitalize on the trend of reviving nostalgic television shows and creating new ones with celebrity hosts.
2. Music Industry - The music industry has a new opportunity to gain exposure among younger audiences by collaborating with popular television programs that feature music performances.
3. Advertising and Marketing - With the growing trend of music-centered TV shows, advertisers and marketers can take advantage of the captive audience to promote their brands.