MTN DEW Legend is a first-of-its-kind version of the classic citrus-flavored soda and it is said to have been "inspired by the latest blackberry flavor craze." This soda expands upon a familiar taste with notes of berry and ginger and it was specially crafted to elevate the sauces, burgers, and other bar food items served at Buffalo Wild Wings—the only place this special soda can be found.
With this new MTN DEW Legend flavor, it is the first time a PepsiCo brand has been exclusively sold by the sports bar chain. Select Buffalo Wild Wings locations will start serving Mtn Dew Legend immediately and a national rollout to all Buffalo Wild Wings locations is set to conclude as of mid-May.
Exclusive Blackberry Sodas
MTN DEW Legend is Only Available at Buffalo Wild Wings
Trend Themes
1. Blackberry Flavored Beverages - The latest blackberry flavor craze can provide disruptive innovation opportunities for companies in the beverage industry to create new and unique beverage flavors.
2. Brand Exclusivity - The trend of exclusive brands can create disruptive innovation opportunities for businesses looking to differentiate themselves and appeal to a specific customer base.
3. Collaboration Management - The integration of a third-party beverage can spark disruptive innovation opportunities for companies in the restaurant industry to collaborate with private third-party brands to expand their menu offerings.
Industry Implications
1. Beverage - Opportunities for disruptive innovation exist for beverage companies looking to capitalize on the latest flavor trends and create unique and exclusive products like MTN DEW Legend.
2. Restaurant - Companies in the restaurant industry can explore disruptive innovation opportunities through collaboration with private third-party beverage brands to innovate their menus and offer unique products.
3. Hospitality - The exclusive sale of MTN DEW Legend at Buffalo Wild Wings showcases the potential for disruptive innovation among businesses in the hospitality industry to create exclusive experiences for consumers.