Italian label 'MSGM' was launched by the company Paoloni Group and has recently been receiving some great praise. Named one of the best new emerging designers for Vogue Talent, MSGM mixes and matches complementary colors to create a fresh take on traditional European menswear and womenswear.
Focusing on a demographic of under 35, consider MSGM the epitome of what it means to create Italian-style fashions.
Implications - Companies should never underestimate society's attraction to a foreign style. As it is not always possible to travel to these exotic locations, bringing elements of these spot-specific styles to a customer will satisfy this need for globe-trotting. In doing so, companies will have an edge over their competitors.
Fresh European Fashion
MSGM Named One of Best New Emerging Designers for Vogue Talent
Trend Themes
1. Foreign Style Fashion - Companies can capitalize on society's attraction to foreign styles by incorporating elements of these spot-specific styles into their designs.
2. Fresh Color Combinations - Incorporating fresh and complementary color combinations in traditional European menswear and womenswear can make a brand more attractive and create room for disruptive innovation.
3. Under 35 Fashion - Brands can target under 35 demographic by creating Italian-style fashions, similar to MSGM brand, to capture this niche market.
Industry Implications
1. Fashion Industry - Fashion brands can capitalize on the trend by incorporating foreign style elements, fresh color combinations, and targeting under 35 demographic.
2. Retail Industry - Retailers can leverage the trend by stocking up on brands that appeal to the under 35 demographic, especially those that incorporate fresh color combinations and foreign style elements.
3. Marketing Industry - Marketing professionals can use the trend to create campaigns that appeal to the under 35 demographic, with an emphasis on fresh color combinations and foreign style elements.