The new MSCHF Handbag marks the first for the fashion imprint and boasts the name 'Made in Italy.' This captures its ethos above all else as the bag is relatively affordable and the namesake purports the idea of luxury bags being made in Italy.
The MSCHF handbag is actually made in Italy, Texas, which raises the question and invites conversation of why the place of origin defines a bag's worthiness if one region is more valued than another. The bag itself is made from quality leather for a premium feel and is detailed with embossed branding in a stylized look. It features a utilitarian design that is functional to hold documents and laptops with varying straps for easy wearing.
Inaugural Utilitarian Handbags
The New MSCHF Handbag is Designed with Style and Function
Trend Themes
1. Utilitarian Handbags - The trend of creating handbags that are stylish yet utilitarian.
2. Affordable Luxury - The trend of creating luxury items at a more affordable price point.
3. Made in USA - The trend of using a product's origin as a selling point, even if it's not traditionally associated with luxury.
Industry Implications
1. Fashion - Fashion industry can capitalize on this trend by creating more affordable luxury items with utilitarian functions.
2. Retail - Retail industry can find success by offering high-end looking products at more reasonable price points.
3. Manufacturing - Manufacturers can use the Made in USA trend to their advantage, highlighting quality and craftsmanship in products made in unexpected regions.