MS BEAUTiLAB makes a foundation that contains pigments treated with the C8-silk lipoamino acids (MaestraColors+ Safe) which has been shown to support "a significant increase in self-esteem and pleasant emotion, and a significant decrease in general stress." MS BEAUTiLAB partnered with Greentech to provide scientific evidence that the foundation had an impact on well-being and emotions and a randomized crossover study was conducted to assess self-esteem, stress, mood and emotion as a result of applying two foundations. The results of the study show that the pigments included in MS BEAUTiLAB's product have the potential to bring new benefits to a foundation.
Beyond having an impact on physical appearances, makeup and skincare products are being created to have an impact on consumers' mood and wellness.
Uplifting Liquid Foundations
MS BEAUTiLAB's Foundation Boosts Self-Esteem, Mood & Relieves Stress
Trend Themes
1. Emotional Well-being Beauty - Creating makeup and skincare products that have a positive impact on consumers' mood and wellness.
2. Scientifically Supported Cosmetics - Partnering with scientific research to provide evidence of the impact of cosmetic products on well-being and emotions.
3. Psychoemotional Skincare - Integrating ingredients that have been shown to relieve stress and boost self-esteem into skincare products.
Industry Implications
1. Beauty and Cosmetics - Exploring new formulas and ingredients that can enhance emotional well-being through beauty and cosmetics products.
2. Wellness and Self-care - Developing holistic wellness products that go beyond physical appearance to address consumers' emotional and mental well-being.
3. Research and Development - Collaborating with scientific organizations to study and validate the impact of cosmetic products on mood, emotions, and well-being.