A variety of fermented foods often have a soft profile compared to their raw counterpart, but the Mrs Elswood Crunchy Vegetables have been created to offer shoppers an alternative. The products include the Pink Crunchy Vegetable and the Crunchy Vegetables that each feature the signature sweet and tangy flavor of pickled goods with a satisfying crunchy. Each of the jars feature mini gherkins, carrot slices, red peppers, baby silver skin onions and cauliflower florets to make the crunchy fermented product perfect for pairing with your favorite meal.
Marketing Controller at Empire Bespoke Foods Matthew Moyes spoke on the Mrs Elswood Crunchy Vegetables saying, "As leaders in the gherkin segment, which is the largest and fastest-growing segment of all pickles – we have a pipeline of exciting new products that not only bring news to the category, but also modernise it."
Crunchy Fermented Vegetables
Mrs Elswood Crunchy Vegetables Come in Two Options
Trend Themes
1. Crunchy Fermented Foods - The trend of creating crunchy fermented foods could potentially disrupt the traditional soft profile of fermented foods while still offering similar benefits.
2. Pickled Vegetable Snacks - The trend of crunchy pickled vegetable snacks could disrupt traditional processed snacks and provide healthy alternatives.
3. Gherkin Dominance - The continuing dominance of gherkins in pickling could offer opportunities for innovation and market disruption in other types of pickled vegetables.
Industry Implications
1. Fermented Foods Industry - Producing new crunchy fermented food options could help companies stand out in the crowded fermented foods industry.
2. Pickling Industry - Creating a new market segment for crunchy pickled vegetable snacks could offer companies a unique selling proposition in the pickling industry.
3. Healthy Snacks Industry - Crunchy pickled vegetable snacks could potentially disrupt traditional processed snack options and offer healthier alternatives in the healthy snacks industry.