'Premier Foods,' the United Kingdom-based food group, announced the availability of its Mr Kipling cake brand in the United States. The cakes will initially be available at Target supermarkets across the country in the baking section of the stores. According to Mr Kipling, the cakes will be available at 219 Target locations at launch, in packs of six cakes at an SRP of $3.49 per package.
The Mr Kipling cakes will be available in lemon, vanilla, salted caramel, and chocolate flavors. This is an excellent starting assortment, as Premier Foods markets these cakes as the "No. 1 Cake Brand" in the United Kingdom. The Mr Kipling cakes will also be a welcome addition to the bakery aisle, as the cakes are made with no high-fructose corn syrup, and are made with only natural flavors.
Iconic UK Cake Brands
Premier Foods is Bringing its Mr Kipling Brand to the United States
Trend Themes
1. International Expansion of Iconic Food Brands - Premier Foods' move to bring the Mr Kipling brand to the US is an opportunity for other food companies to expand their brands to international markets.
2. Growth in Natural and Organic Food Products - Premier Foods' commitment to using only natural flavors in Mr Kipling cakes highlights the potential for natural and organic food products to gain more market share.
3. Bakery Products as an Everyday Snack - The availability of Mr Kipling cakes at Target supermarkets provides an opportunity for other bakery product makers to pitch their products as a convenient, everyday snack.
Industry Implications
1. Food and Beverage - The Premier Foods announcement about Mr Kipling cakes coming to the US highlights opportunities for growth and expansion in the food and beverage industry.
2. Retail - The availability of Mr Kipling cakes at Target provides opportunities for retail stores to expand their bakery product offerings and appeal to diverse customer segments.
3. Health and Wellness - Premier Foods' focus on natural ingredients in the Mr Kipling cakes highlights opportunities for growth in the health and wellness industry as consumers increasingly seek out natural and organic food products.