Mexican movie theater chain Cinépolis is set to launch two new flagship cinemas, which will create an interactive movie theater for kids. No matter how entertaining a kid-friendly movie is, it can sometimes be a challenge hold captivate a child's full attention and get them to sit still for hours at a time. Cinépolis realizes this and has now created cinemas complete with full-sized playgrounds for kids within the viewing rooms.
The unconventional cinema spaces feature bean bags, 55-foot slides, comfy lounge chairs and other pieces of equipment that kids ages three to 12 are invited to climb on.
While these kinds of theatres from Cinépolis have been previously introduced in Mexico, Spain, Costa Rica and Guatemala, the two newest additions will be launched in Southern California.
Playroom-Inspired Cinemas
Cinépolis' Movie Theater for Kids Boasts Playground Equipment
Trend Themes
1. Interactive Movie Theaters for Kids - Creating interactive movie theaters with playground equipment offers a disruptive innovation opportunity to engage and entertain children during movie screenings.
2. Enhanced Movie Viewing Experience - Enhancing the movie viewing experience with bean bags, slides, and comfy lounge chairs presents a disruptive innovation opportunity to attract families and differentiate from traditional cinemas.
3. Expanding Kid-friendly Cinemas - Expanding the concept of kid-friendly cinemas to new regions presents a disruptive innovation opportunity to tap into the growing market of family entertainment.
Industry Implications
1. Entertainment - Innovating within the entertainment industry by incorporating playroom-inspired cinemas can attract new customers and generate revenue.
2. Hospitality - Hotels and resorts can explore the incorporation of playroom-inspired cinemas to enhance their family-friendly amenities and provide unique experiences for guests.
3. Retail - Retailers can partner or create their own playroom-inspired cinemas to attract families and increase foot traffic to their stores.