The tradition that is Movemberâ€"where able-whiskered men grow hideous mustaches, raise money, and then shave them off for charityâ€"has now been turned into a competition called the Canadian Club Whisky's Mo Douche Photo Sweepstakes for Movember.
The Movember photo contest requires men to send in a photo of their heinous 'mo for a chance to win one thousand dollars and a trip to a day spa to “have your mo expertly mowed.â€
Implications - This contest provides an entertaining and amusing way to help out with a great cause! This contest is definitely reinventing the way people view cancer and encouraging more and more individuals to get involved!
Heinous Mustache Contests
Movember Canadian Club Whisky Contest Pays Money for Ugly
Trend Themes
1. Movember Photo Contests - Photo contests for growing heinous mustaches are a novel way to take part in charity events while incentivizing engagement.
2. Mustache Innovation - The popularity of heinous mustache contests paves the way for innovators to create new products and services that cater to the mustache care industry.
3. Social Media for Cancer Fundraising - Sweepstakes and photo contests such as Movember demonstrate that social media can be a powerful tool for raising awareness and money for cancer research.
Industry Implications
1. Personal Care Industry - The trend of heinous mustache contests highlights an opportunity for the personal care industry to reinvent and promote unique ideas related to beard and mustache grooming.
2. Alcohol Industry - Alcoholic beverage brands can leverage contests such as the Canadian Club Whisky's Mo Douche Photo Sweepstakes for Movember to increase brand engagement and build goodwill with consumers.
3. Non-profit Organizations - Non-profit organizations can use social media platforms to their advantage by organizing charity events and photo contests such as Movember to encourage donations and raise awareness for their causes.