Nike launched its Move to Zero campaign in 2010 to progress toward zero carbon and zero waste at all levels of its production. Now, Nike is unveiling its sustainability-focused 2020 Olympic uniforms and a corresponding Move to Zero line.
At the 2020 Summer Olympics, top athletes will be receiving medals made from recycled materials and Nike is following suit by introducing some of its lowest-impact apparel and footwear ever. The iconic Windrunner jacket has been reimagined with 100% recycled polyester and a design that pays tribute to the traditional Japanese kimono. Additionally, the national team logo on the design stamped with recycled Nike Grind rubber.
Medalists will also be sporting Nike's iconic Vapormax style, which is made with a high percentage of recycled manufacturing waste.
Sustainable Olympic Athleticwear
Nike's Move to Zero Line & Team USA Collection is Sustainable
Trend Themes
1. Sustainable Athleticwear - Opportunities for disruptively innovating the design and production processes of athletic apparel and footwear to reduce environmental impact.
2. Circular Fashion - Opportunities for implementing circular economy principles in the fashion industry, such as using recycled materials and reducing waste, to create sustainable products and business models.
3. Eco-friendly Sporting Events - Opportunities for creating more sustainable events by incorporating eco-friendly products, reducing waste and carbon emissions in packaging and logistics, and promoting environmentally responsible behaviors.
Industry Implications
1. Apparel - Opportunities for developing sustainable apparel products and business models by using innovative materials, design, and production processes.
2. Footwear - Opportunities for developing sustainable footwear products and business models by using innovative materials, design, and production processes.
3. Sporting Goods - Opportunities for creating more sustainable sporting goods products and business models by using eco-friendly materials, reducing waste in production and packaging, and promoting environmentally responsible behaviors among athletes and fans.