Ricola is well-known for its cough and sore throat solutions, and now, the herb drop brand is launching mouthwatering citrus drops designed to help quench a dry mouth anytime and anywhere. Made for active days, not sick days, these drops for dry mouth relief feature Ricola's signature herb blend, a touch of Swiss Alpine Salt and vibrant flavors like Lemon Lime Mint, Orange Mint and Grapefruit Mint. These flavorful, functional drops are made for sensory enjoyment and are ready to deliver soothing relief post-workout, during a long day outside or other times a parched mouth strikes.
The launch of mouthwatering citrus drops are supported by Ricola's boldest consumer campaign to date, which includes out-of-home, digital, social, e-commerce and in-store touchpoints, plus sampling opportunities at Bentonville Bike Fest, Broadway in Bryant Park.
Everyday Citrus Drops
Ricola's Mouthwatering Citrus Drops are Made for Active Days, Not Sick Days
Trend Themes
-
Everyday Relief Confectionery — Functional lozenges are moving beyond illness cues into daily routines, creating space for candy-like formats that merge sensory pleasure with targeted micro-benefits.
-
Active Hydration-adjacent Care — Post-workout and outdoor dryness needs are expanding the hydration market into portable oral-comfort products that complement bottles, electrolytes, and sports nutrition.
-
Herbal Flavor Modernization — Traditional herbal remedies are being refreshed with citrus-mint profiles and premium mineral cues, opening opportunities for legacy wellness brands to feel contemporary without abandoning trust.
Industry Implications
-
Functional Candy — The category is blending indulgence with wellness claims, signaling room for formats that deliver relief, flavor, and convenience in low-commitment daily moments.
-
Oral Care — Dry-mouth support is shifting from clinical products to lifestyle-oriented solutions, broadening the market for discreet, on-the-go comfort.
-
Sports and Outdoor Retail — Active consumers face recurring hydration and mouth-comfort needs, making compact functional drops a natural add-on across fitness events, trails, and recreation channels.