Much to the delight of Mountain Dew fans everywhere, the brand has announced the debut of the new Mountain Dew Zero Sugar Frost Bite.
Mountain Dew first rolled out its Zero Sugar variety in January 2020, and as you might have guessed, the new line is sugar-free. The latest addition to the Zero Sugar lineup is the brand's popular Frost Bite soda, which is big on melon flavor.
Though there's no official release date yet, Mountain Dew Zero Sugar Frost Bite is expected to hit store shelves very soon. In fact, the new Zero Sugar Frost Bite soda is already listed on the PepsiCo website, and is described as "a burst of icy refreshment and cool melon."
Sugar-Free Melon Sodas
New Mountain Dew Zero Sugar Frost Bite is Sugar-Free
Trend Themes
1. Sugar-free Beverages - As consumers become increasingly health-conscious, industries such as soft drinks and energy drinks could explore opportunities in creating sugar-free options.
2. Flavored Sodas - There is an opportunity for the soft drink industry to develop new and exciting flavors that cater to the evolving taste preferences of consumers.
3. Zero Sugar Lineups - There is an opportunity for companies to expand their zero sugar product lineups to cater to consumers who prefer food and drink options with reduced sugar content.
Industry Implications
1. Soft Drinks - The soft drink industry needs to stay up-to-date with changing consumer preferences and explore innovation opportunities such as sugar-free, low-calorie, or low-carb beverages to cater to a larger market.
2. Sports Drinks - The sports drinks industry has the potential to explore the creation of zero sugar products. This move could be driven by the increasing demand for healthy options by fitness enthusiasts and health-conscious consumers.
3. Energy Drinks - The energy drink industry could venture into developing zero sugar and natural energy drinks to address the health concerns of consumers who are looking for ways to reduce their sugar intake, without compromising on the energy boost.