Concerns about childhood overconsumption of sugar are continuing to see parents seek out healthier food products for young ones to consume, which is seeing brands respond with options like the Mount Franklin Kids drinks.
Launched by Coca-Cola Amatil in Australia for the summer season, the drink is naturally flavored and doesn't contain any added sugars, preservatives or sweeteners to make it a cleaner option for younger consumers to try. The product is packaged in bottles with caps that are 100% recyclable to make them a more sustainable product entering the market.
The Mount Franklin Kids drinks were explained by Coca-Cola Amatil Director of Strategy and Marketing, Gaelle Boutellier who said, "Parents are clear they want great-tasting flavors without sugar, sweeteners and preservatives to help increase kids’ water consumption. Mount Franklin Kids delivers on this opportunity, in time for summer and in a perfect kid-sized 250ml bottle with a convenient pop-top cap."
Naturally Flavored Child Drinks
The Mount Franklin Kids Drink Line is Free of Added Sugar
Trend Themes
1. Healthier Child Drinks - The trend of parents seeking out healthier food products for their children creates an opportunity for brands to develop naturally flavored and sugar-free drink options.
2. Clean Label Products - The demand for clean label products with no added sugars, sweeteners, or preservatives presents an opportunity for brands to create cleaner and more transparent beverage options for consumers.
3. Sustainable Packaging for Kids Drinks - The growing concern for sustainability opens up opportunities for brands to develop kid-friendly drinks that are packaged in 100% recyclable materials.
Industry Implications
1. Beverage Industry - The beverage industry can innovate by offering healthier and cleaner options for children, tapping into the trend of parents seeking out better drink choices for their kids.
2. Food and Beverage Manufacturing - Companies in the food and beverage manufacturing sector can capitalize on the demand for clean label and naturally flavored child drinks by developing new product lines that cater to this market.
3. Packaging Industry - The packaging industry can contribute by developing sustainable packaging solutions specifically designed for kid-sized drinks, satisfying the growing consumer demand for eco-friendly products.