The Motorola ET1 Enterprise Tablet ad campaign shows that running a business can be as easy as swiping a finger. By using this touch device, such tasks as moving merchandise and restocking materials can become effortless. This frees up people's time and energy to dealing with other areas of the business, be it customer service or employee satisfaction.
Conceived and executed by Centigrade unlimited, an ad agency based in Eindhoven, Netherlands, the Motorola ET1 Enterprise Tablet ad campaign treats the business space as though it were an image on the tablet. Held by a manager or even a lowly employee, the business is easily manipulated. The print ads were art directed and copy written by Ron Strik with photography by Johan Bakels.
Finger Swiped Product Ads
The Motorola ET1 Enterprise Tablet Campaign Makes Business Effortless
Trend Themes
1. Touch-driven Business Campaigns - Touch-driven advertising can revolutionize industries and enable effortless business management.
2. Effortless Business Management Tablets - The use of enterprise tablets can revolutionize the way businesses operate by freeing up valuable time.
3. Streamlined Business Processes - Streamlined processes are essential to lowering costs, eliminating errors, and boosting customer service.
Industry Implications
1. Advertising Industry - Advertising agencies can use touch-driven technology to create more engaging and interactive campaigns.
2. Tablet Manufacturing Industry - The enterprise tablet industry can expand to cater to businesses and provide them with streamlined, purpose-built devices.
3. Retail Industry - The retail industry can benefit from adopting enterprise tablets in their operations, enabling them to manage inventory more efficiently and providing better customer service.