The Motonari Ono Spring 2013 collection showcased an entirely new approach to displaying a runway collection.
Models were clad in mini-peplum detailing garments as they strutted down the catwalk carrying the torsos of mannequins. The torsos were showcasing the novel designs by Ono that composed his Spring 2013 line. Garments were highly feminine with romantic references such as ruffles, lace and tiered textiles. The palette chosen by Motonari Ono was one of muted neutrals with bursts of red and mustard yellow.
With this novel approach to a runway show, the designer breaks boundaries in efficiency. He was able to showcase a vast amount of garments from his collection with this use of mannequins whilst making himself stand out form other designers that take a more conventional approach to their catwalk antics.
Mannequin-Carrying Models
The Motonari Ono Spring 2013 Collection Showcases Novel Runway Antics
Trend Themes
1. Mannequin-carrying Models - The concept of using mannequins as props for runway shows offers designers the opportunity to showcase their entire collection in a novel and more efficient manner.
2. Romantic References - Using romantic references such as ruffles, lace and tiered textiles provides opportunities for designers to create unique collections that appeal to the growing demand for femininity in fashion.
3. Muted Neutrals with Bursts of Color - The use of a muted neutral palette with bursts of bright colors creates exciting opportunities for designers to create collections that appeal to a wide range of tastes.
Industry Implications
1. Fashion - The fashion industry can leverage this trend to create unique runway shows that capture consumers' attention and differentiate themselves from competitors
2. Visual Merchandising - The use of mannequins as props in runway shows also offers opportunities for the visual merchandising industry to explore new ways of showcasing fashion in retail spaces.
3. Event Planning - The use of new and novel concepts such as mannequin-carrying models can inspire event planners to create unique experiences for their clients that stand out from the norm.