Canvas-Crafted Summer Sneakers

Etytys' Colorful Mother Sneaker Readies For Spring/Summer 2018

The warm weather is upon us and footwear label Eytys readies its consumers for the season with its latest Mother sneaker. The Etytys Mother sneaker is a canvas-constructed footwear model that is lifted up with a thick-textured rubber sole, in summer-appropriate tonal options. The shoes are accented with an embossed logo detail around the heel for some branding accents. To add some contrast, the Grosgrain pull loop at the heels pop in a different hue, as well as additional contrasting stitching details and tonal hardware.

The Mother sneakers boast a low top cut and round toe with tonal lacing closures. There is a selection of various colorways including a suede red, bright yellow, light pink, and black. The shoes range from $150 USD to $190 USD and are available online at SSENSE.
Trend Themes
1. Canvas-constructed Footwear - Opportunity for innovative materials and construction techniques in the footwear industry.
2. Thick-textured Rubber Sole - Potential for developing durable and comfortable soles for various shoe types.
3. Contrasting Stitching Details - Possibility for incorporating unique design elements through contrasting stitching in fashion and accessories.
Industry Implications
1. Footwear - Disruptive opportunity to create fashionable and functional footwear with canvas materials and thick-textured rubber soles.
2. Fashion - Innovative potential to utilize contrasting stitching details to enhance the aesthetic appeal of fashion products.
3. Accessories - Opportunity to incorporate contrasting stitching details in the production of various accessories for added style and visual interest.

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