The MOTH cocktails are a new range of ready-to-drink canned cocktails that are focused on providing consumers with a way to enjoy a high-quality drink from the comfort of home. The drink range highlights four recipes including Margarita, Old Fashioned, Espresso Martini and Negroni, which each have an ABV of between 14.9% and 20%. The Mix of Total Happiness (MOTH) drinks will be launching exclusively into Waitrose locations across the UK start on February 1 at a price point of £3.99 each.
Co-Founder of the brand Rob Wallis spoke on the new MOTH cocktails saying, "We launched MOTH because we wanted to make bar-quality cocktails that can be served as easily as a can of beer. Very simply, to make the best cocktails in a can. We’re picky with provenance and every ingredient is chosen with precision. At the same time – we’re not snobbish. We don’t talk in master mixologist lingo. We believe in fair prices for great drinks."
Bar-Quality Canned Cocktails
The MOTH Cocktails will Come in Four Recipes to Choose from
Trend Themes
1. Canned Cocktails - Ready-to-drink cocktails in cans for convenient and high-quality drinking experiences at home.
2. Premiumization of Ready-to-drink Beverages - Developing alcoholic beverages with premium ingredients that capture the essence of artisanal drinks for the convenience of consumers.
3. Craft Cocktails - Offering canned cocktails that emulate the artistry and complexity of traditional, handmade cocktails.
Industry Implications
1. Alcoholic Beverages - Innovating ready-to-drink alcoholic beverages by marrying convenience and high-quality ingredients, offering a value proposition for consumers.
2. Retail - Partnering with retail brands to provide consumers with the convenience of purchasing bar-quality cocktails for a reasonable price at grocery stores.
3. Hospitality - Collaborating with bars and restaurants to increase consumer demand for canned cocktails that can be quickly and easily served without compromising quality.