Revived Collaborative Textural Footwear

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SAN SAN GEAR Creates Its Own PUMA Mostro Sneaker

South Korean brand SAN SAN GEAR creates its iteration of the Mostro sneaker model with PUMA. The imprint elevates the sportswear brand's classic silhouette, bringing life to the shoe with three palettes. It was unveiled during the SAN SAN GEAR Paris FW24 showcase.

Although the shoe is retro, having been around for decades, the three options remixed by the imprint exude modern aesthetics. The uppers are crafted from soft suede materials with SAN SAN GEAR branding along the lateral side of the shoe by the classic strap system. All three variations are adorned with a touch of grey along the Formstrip and the spikey outsole. It differentiates with the details of black, grey, or pink respectively.
Trend Themes
1. Collaborative Textural Footwear - The collaboration between SAN SAN GEAR and PUMA showcases the trend of creating innovative footwear designs through collaboration.
2. Revived Retro Sneaker - SAN SAN GEAR's reimagining of the classic Mostro sneaker demonstrates the trend of reviving retro footwear models with modern aesthetics.
3. Elevated Sportswear Silhouettes - The SAN SAN GEAR Paris FW24 showcase highlights the trend of elevating sportswear designs by adding unique details and materials to the sneakers.
Industry Implications
1. Fashion and Footwear - The collaboration between SAN SAN GEAR and PUMA presents an opportunity for the fashion and footwear industry to create disruptive innovation in collaborative product design.
2. Retail and Fashion Events - The SAN SAN GEAR Paris FW24 showcase provides the retail and fashion events industry with the chance to explore new ways of presenting and promoting elevated sportswear designs.
3. Sneaker Customization and Personalization - SAN SAN GEAR's customizable options for the Mostro sneaker offer the sneaker customization and personalization industry a potential avenue for disruptive innovation.

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