'Merican Mule, which is known for sharing classic Moscow Mule drinks by the can, is now introducing two new reinvented mule flavors. While the Tropical Style Mule refreshes the favorite drink with rum, ginger and pineapple, the Mexican Style Mule boasts tequila, ginger and lime. The ready-to-drink Moscow Mule cocktails made with real, premium distilled spirits both contain 7% alcohol and all-natural ingredients, offering a refreshing flavor experience for those craving the taste of something new to try.
According to 'Merican Mule CEO and co-founder Dean Mahoney, the inspiration for these products came from consumers: "While the Moscow Mule has been an increasingly popular cocktail over the past several years, we saw a demand for new twists on the classic."
Remixed Canned Cocktails
'Merican Mule Launched Tropical Style & Mexican Style Moscow Mule Drinks
Trend Themes
1. Reinvented Mule Flavors - There is an opportunity for other companies to create their own twists on classic cocktails, providing consumers with new and refreshing flavor experiences.
2. Canned Cocktails - The popularity of ready-to-drink cocktails continues to grow, indicating a need for more convenient and portable beverage options for consumers.
3. Demand for New Twists on Classics - Consumers are seeking innovative variations of popular cocktails, presenting an opportunity for mixologists and bartenders to experiment and create unique flavor combinations.
Industry Implications
1. Beverage Industry - The introduction of reinvented mule flavors highlights the need for the beverage industry to continuously innovate and offer new options to meet consumer preferences.
2. Alcohol Industry - Ready-to-drink cocktails made with real, premium distilled spirits are gaining popularity, indicating a growth potential for the alcohol industry in the canned beverage market.
3. Hospitality Industry - The demand for new twists on classic cocktails presents an opportunity for bars, restaurants, and event venues to attract customers by offering unique and creative drink options.