Trophy-Themed Fragrance Branding

The Moschino Cheap and Chic Stars Perfume is Iconography-Adorned

Jasmine, lily-of-the-valley and white driftwood are just some of the notes that make up the Moschino Cheap and Chic Stars fragrance. The newly launched perfume is the label's first fragrance under creative director Jeremy Scott and smells as bold as its trophy-inspired packaging. Its box and bottle are adorned with countless gold stars and boast black type that is a nod to nostalgia.

In addition to its star-shaped iconography, this sculptural fragrance also features block letters that are synonymous with Moschino's logo branding. The type reminds one of the label's career heights during the early 90s and fits with Scott's vintage-influenced aesthetic.

The Moschino Cheap and Chic Stars perfume was developed in collaboration with perfumer Alexandra Kosinsk and features a scent that is both fresh and dynamic,
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Industry Implications
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