The salon haircare brand, Moroccan Gold Series, unveils its revamped package and website design. The indie cosmetics brand aimed for a luxurious new style to its best-selling Argan Collection line of hair treatment and styling products. With a sleek new design, the packaging takes inspiration from Moroccan patterns and features a refined logo to underscore the brand's premium positioning. The revamp also includes more unified display options.
As the brand's e-commerce purchases grow, despite pandemic-related challenges in the hair salon industry, Moroccan Gold Series plans for its post-pandemic expansion in the United States. The beauty brand redesigned its e-commerce website to highlight its key product lines to expand globally. Visitors will also find information on the brand's history, philosophy, quality, and unique natural ingredients.
Sleek Salon Haircare Collections
Moroccan Gold Series Revamps its Product Packaging and Website
Trend Themes
1. Luxury Haircare Packaging - The trend towards sleek and luxurious haircare packaging design presents an opportunity for cosmetics companies to attract premium consumers through elevated visuals and branding.
2. E-commerce Growth in the Beauty Industry - The pandemic has drastically increased consumer reliance on e-commerce, making it more important for beauty companies to prioritize online shopping experiences and digital marketing.
3. International Expansion of Indie Cosmetics Brands - As international e-commerce accessibility improves, indie cosmetics brands may find new opportunities to expand their customer base and compete with larger beauty conglomerates.
Industry Implications
1. Cosmetics - The cosmetics industry can capitalize on the trend towards luxury packaging design and e-commerce growth by investing in these areas to differentiate from competitors and reach a wider audience.
2. Haircare - As the haircare industry continues to experience pandemic-related challenges, prioritizing e-commerce and focusing on premium packaging options can help brands break through the market saturation.
3. E-commerce - The e-commerce industry should focus on enhancing the online shopping experience and accessibility, particularly for beauty products, to meet the growing consumer demand for contactless purchasing options.