MorningStar Farms Chik'n Fries are plant-based and ready to be enjoyed in two popular flavors inspired by Pringles crisps. The Original and Scorchin' Cheddar Cheeze snacks share familiar flavors and textures that are crispy and golden on the outside, and juicy on the inside.
The MorningStar Farms Chik'n Fries are the first of their kind in the US plant-based market and according to the brand, "they are made with 100% plant-based protein, containing 11g of protein and 41% less fat than the leading homestyle chicken fries."
The savory and salty snacks are dippable and easy to prepare in the oven, microwave or air fryer. These plant-based bites are for anyone who wants to get more protein in their diet, whether they are committed to plant-based eating full-time or on a mission to go meatless more often.
Dippable Crisp-Flavored Fries
MorningStar Farms Chik'n Fries Come in Two Pringles Flavors
Trend Themes
1. Plant-based Meat Snacks - MorningStar Farms is creating a trend for plant-based meat snacks by introducing Chik'n Fries flavored like popular crisps, opening an opportunity for more meat-like but plant-based snack options.
2. Dippable Protein Snacks - MorningStar Farms Chik'n Fries' dippable nature show a trend for more protein-rich snacks that are easy to eat on the go.
3. Reduced-fat Meat Alternatives - MorningStar Farms Chik'n Fries are a trend for reduced-fat meat alternatives, opening opportunities for other meat-like products with lower fat content.
Industry Implications
1. Plant-based Foods - MorningStar Farms Chik'n Fries could disrupt the plant-based food industry by introducing a new plant-based meat snack option that is crispy and juicy, like actual chicken.
2. Frozen Food and Snacks - The dippable and easy-to-prepare feature of MorningStar Farms Chik'n Fries could disrupt the frozen food and snacks industry by introducing a new plant-based frozen snack option.
3. Meat Alternatives - MorningStar Farms Chik'n Fries could disrupt the meat alternatives industry by introducing a new product that is crispy, juicy, and contains low-fat but high protein content.