At Natural Products Expo East, Enjoy Life Foods is debuting its Breakfast Ovals, which take the form of soft-baked morning snack bars with a unique shape and allergy-friendly ingredients.
Each Breakfast Oval features more than 20 grams of whole grains—providing 12% of the recommended daily value of fiber—and all-natural fruit. The products are individually wrapped for the ease of on-the-go consumption and are offered in satiating flavors like Maple Fig, Apple Cinnamon, Berry Medley and Chocolate Chip Banana.
At the base of the new products, consumers will find four types of purity protocol gluten-free oats: steel cut oats, rolled oats, oat flakes and oat flour. As a whole, these unique breakfast biscuits offer a unique free-from option to satisfy a range of consumers, especially those who are pressed for time in the morning.
Free-From Breakfast Biscuits
Enjoy Life Foods' Breakfast Ovals are Allergy-Friendly Morning Snacks
Trend Themes
1. Allergy-friendly Snacks - There is an opportunity for companies to develop more allergy-friendly snack options to cater to the needs of consumers with allergies.
2. On-the-go Breakfast - There is a market for convenient breakfast options that are specifically designed for on-the-go consumption.
3. Free-from Food Products - The growing demand for free-from food products presents an opportunity for companies to innovate and develop unique, allergen-free alternatives.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of allergy-friendly snacks by creating more innovative and safe products for consumers with allergies.
2. Fast-moving Consumer Goods (FMCG) - FMCG companies can tap into the on-the-go breakfast trend by introducing convenient and portable breakfast options that cater to busy professionals.
3. Specialty Food - The specialty food industry can take advantage of the demand for free-from food products by offering unique and high-quality alternatives to traditional options.