People aren't often comfortable talking about their bodies, all the more when that conversation focuses on the area between our legs, so the Morning Glory app is using humor and shock-value to bring those discussions to the fore. The app gamifies the process of tracking the erections that healthy men often wake up with in the mornings, encouraging them to literally keep their streaks up while also informing them about the importance of erections to men's health.
Though it might seem absurd, erections are actually a crucial indicator of a man's overall health. Dr. Steven Lamm, the Medical Director at the NYU Center for Men's Health, claims "If I only had one question to determine the state of a man's general health I'd ask if he gets morning erections." Erections show that a complex system of hormone releases, nervous system operations, and blood vessels are all communicating clearly with one another. As men's health company Roman, the team behind the Morning Glory app, put it, ED is like the male body's engine check light.
Should the app catch on, it will truly raise awareness for the importance of erections in particular and men's health as a whole.
Erection-Tracking Apps
The 'Morning Glory' App Aims to Raise Awareness for Men's Health
Trend Themes
1. Digital Health Tracking - The Morning Glory app demonstrates the potential for using digital technology to track and monitor health metrics, such as erections, in a gamified and engaging way.
2. Men's Health Awareness - The rise of erection-tracking apps like Morning Glory highlights the increasing focus on raising awareness and promoting conversations about men's health topics that are often considered taboo.
3. Humor and Shock-value Marketing - The success of the Morning Glory app indicates a growing trend of using humor and shock-value marketing to break societal barriers and engage individuals in sensitive health discussions.
Industry Implications
1. Digital Health - The emergence of erection-tracking apps opens up opportunities for the digital health industry to develop innovative solutions that encourage men to actively track and manage their health.
2. Wellness and Men's Health - The awareness raised by apps like Morning Glory presents disruptive innovation opportunities within the wellness and men's health industries to create products and services that address specific health concerns and promote overall well-being.
3. Healthcare Marketing and Advertising - The use of humor and shock-value by the Morning Glory app signals a potential shift in healthcare marketing and advertising, providing opportunities for companies to adopt unconventional approaches to reach audiences and promote health-related messages.