Napajiri works in collaboration with Italian designer Moreno Ferrari on a new collection of apparel that is made with inspiration from the 'NO' project, which was originally launched back in 2018 by Ferrari. He had transformed the Napapijri Skidoo jacket into a unique armor piece that was made from recycled materials.
This latest collaboration follows the same themes as 2018. The duo released a sustainable capsule using recyclable materials, crafting five items in total using materials such as plastic safety nets and bubble wrap. These are now transformed into all-over prints that push the narrative to recycle. The capsule itself is made up of a hoodie, sweater, tee, and two Northfarer jackets -- all of these are made from ECONYL.
Collaborative Sustainable Fashion Designs
Moreno Ferrari and Napapijri Join Forces on a Capsule
Trend Themes
1. Sustainable Fashion - Businesses should explore using sustainable materials in the fashion industry, such as recycled materials or organic materials, in their designs.
2. Collaborative Design - Companies can collaborate with designers to create unique designs with a sustainable focus, offering a differentiated product to consumers.
3. Upcycling - The fashion industry can look to upcycle materials to create new products, while promoting a circular economy and reducing waste.
Industry Implications
1. Fashion Industry - The fashion industry can incorporate sustainable design practices to offer eco-friendly products that appeal to consumers who prioritize sustainability.
2. Design Industry - Design companies can look for opportunities to collaborate with fashion companies on sustainable fashion lines, leveraging their expertise to create unique and sustainable products.
3. Recycling Industry - With more companies looking to incorporate recycled materials in their products, there may be opportunities for the recycling industry to capture more materials and grow their business.