The Morena Rosa Beach Summer 2015 ad campaign embraces a 'stranded on an island' theme that is made all the more interesting thanks to the sensuality of the poses and the bold designs of the swimwear showcased throughout. As though without a care in the world, model Isabeli Fontana lounges about a broken shack of a shelter in sexy numbers that will gain the attention of any sailor or pilot without the need of a signal fire.
If the brunette beauty's revealing outfits and golden tan doens't do the trick, the Morena Rosa Beach Summer 2015 ad campaign also showcases the Brazilian brand's baubles and trinkets, which shimmers brightly in the sun. Her look is perfected with texture beach waves, understated makeup and a simple manicure.
Sensual Survivor Swimwear
The Morena Rosa Beach Summer 2015 Campaign Stars Isabeli Fontana
Trend Themes
1. Sensual Swimwear - Disruptive innovation opportunities: Develop swimwear that combines bold designs with sensual elements, creating a new market niche.
2. Island-inspired Fashion - Disruptive innovation opportunities: Create fashion lines inspired by the theme of being stranded on an island, incorporating unique and bold designs.
3. Beach Accessories - Disruptive innovation opportunities: Design and market beach accessories that complement and enhance the overall beach experience, including jewelry and other trinkets.
Industry Implications
1. Swimwear Industry - Disruptive innovation opportunities: Introduce innovative production methods and materials to create swimwear with cutting-edge designs and enhanced functionality.
2. Fashion Industry - Disruptive innovation opportunities: Develop sustainable and eco-friendly fashion lines that embrace unique themes, such as the idea of being stranded on an island.
3. Accessory Industry - Disruptive innovation opportunities: Incorporate innovative technology into beach accessories, such as smart jewelry that can track sun exposure or provide other useful features.