More Life Growth Co. is the name of the "mysterious business venture" by Drake. Expected to be officially debuted on November 8th, a teaser was released on the rapper's Instagram. The name of the project is inspired by Drake's 'More Life' mixtape which dropped back in 2017.
On top of this, More Life Growth Co. teased various media outlets across Toronto. The rapper sent branded flowers that surely piqued the interest of the news. The fact that More Life Growth Co. is a cannabis venture is known because Highsnobiety dug into the Canadian trademark database and discovered the business is connected to "cannabis products and accessories, medical cannabis, THC and CBD, as well as corresponding apparel and footwear."
Photo Credits: Instagram @champagnepapi
Rapper-Owned Cannabis Companies
Drake's Marketing Tactic for More Life Growth Co. is Toronto-Based
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