Evian’s moonwalking babies commercial shows that even babies love to dance to Michael Jackson.
It seems these moonwalking babies have been practicing and trying to copy Michael Jackson’s moves, and they got it right. The webcam-esque video shows a baby hardly walking, and then turning around and moonwalking across the floor.
I still can’t take my eyes off this video. Check out the funny Evian moonwalking babies commercial above.
Implications - A company seeking immediate brand attention would be wise to utilize advertising that mimics a popular Internet meme. From dancing babies to cute cat videos, popular viral videos have become a part of the pop culture discourse. A brand that invests in advertising that directly mocks these fads immediately establishes itself as one that is pop-culture savvy and current.
Moonwalking Babies
Evian Shows Video of Little Kids with Michael Jackson Moves
Trend Themes
1. Baby Dancing Craze - Brands can capitalize on the viral popularity of dancing babies by featuring them in their advertising campaigns.
2. Mimicking Pop-culture - Brands can utilize popular viral videos and memes in their advertising to establish themselves as current and pop-culture savvy.
3. Video Advertising - The popularity of viral videos presents an opportunity for brands to invest in video advertising that appeals to a broad audience.
Industry Implications
1. Advertising - Brands can utilize viral trends and memes in their advertising campaigns to capture the attention of consumers.
2. Social Media - Social media platforms provide a space for viral videos and memes to spread, creating an opportunity for brands to engage with consumers through these channels.
3. Entertainment - The popularity of viral videos and memes presents an opportunity for the entertainment industry to create content that appeals to a broad audience.