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Nike Unveils the Moon Fossil Colorway on the Dunk High Sneakers

Nike continues to add new tonal palettes across the signature Dunk High sneaker model, with the latest one being the Moon Fossil iteration. It launches for the Fall/Winter 2021 season with a black base foundation applied with leather materials. It makes up the toe boxes, the ankle collars, and the quarter paneling.

It is then contrasted with a mushroom brown hue that makes its way on the mudguards along to the eye stays, the heel overlaying details, and the main Swoosh branding accent on the lateral side of the shoe. It continues on to the laces and branding on the tongue section. The mesh interior allows breathability and is finished in the same mushroom brown hue.
Trend Themes
1. Tonal Palettes on Signature Sneaker Models - Opportunity for brands to introduce new colorways and variations to popular sneaker styles using tonal palettes.
2. Leather Materials for Sneaker Construction - Opportunity for brands to experiment with different leather textures and finishes to elevate sneaker design and construction.
3. Breathable Mesh Interior Design - Opportunity for brands to improve comfort and functionality of sneakers with advanced mesh interior designs.
Industry Implications
1. Footwear - Footwear brands can innovate by experimenting with different materials, textures, and colorways to create unique and desirable products.
2. Fashion - Fashion brands can capitalize on the trend of statement sneakers by creating distinct and fashion-forward designs using innovative materials and design elements.
3. Sportswear - Sportswear brands can incorporate comfort and style through advanced materials and designs in sneakers, providing better performance and function for athletes and consumers.

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