Los Angeles-based hair stylish Benjamin Mohapi has released a line of DIY pastel hair-dye called 'Moody Girls.'
Anyone who has ever tried to bleach their own hair at home knows it is not an easy process, and dying your hair an of-the-moment pastel shade is even harder. Usually, a professional is needed to create an even, all-over color.
Moody Girls is a temporary hair dye mixed with a luxurious conditioning mask that leaves your hair a pretty pastel color in under 30 minutes. In keeping with its name, Moody Girls washes out in three to six washes so its great for those who don't want to commit to an intense look for a long period of time. While this treatment only works on those with ultra-light hair, it's a fun way to inject some color into your look with little commitment. Available in modern, color-focused packaging, Moody Girls comes in five different shades.
At-Home Pastel Hair Dyes
'Moody Girls' is a Range of Pastel-Hued Hair Dye for Lighter Hair Colors
Trend Themes
1. DIY Hair Dye - The trend of at-home pastel hair dyes offers opportunities for disruptive innovation in the DIY hair care industry.
2. Temporary Hair Dye - The rise of temporary hair dyes like Moody Girls presents opportunities for disruptive innovation in the hair care industry to cater to individuals who want to experiment with color without a long-term commitment.
3. Luxurious Conditioning Mask - The demand for hair dyes that include conditioning masks like Moody Girls indicates opportunities for disruptive innovation in the hair care industry by combining color and hair treatment in one product.
Industry Implications
1. Hair Care - The hair care industry can benefit from the trend of at-home pastel hair dyes by creating innovative products that offer easy application and long-lasting results.
2. Beauty - The beauty industry can leverage the popularity of at-home pastel hair dyes to develop innovative color cosmetics and complementary products that cater to customers' desire for self-expression through hair color.
3. Packaging - The packaging industry has an opportunity to innovate by creating modern and color-focused packaging designs for at-home pastel hair dyes like Moody Girls, appealing to consumers looking for aesthetically pleasing products.