The mad scientists in Insomnia Cookies' CookieLab recently put their heads together to come up with a scary-good new creation called the Monster’wich.
As Insomnia Cookies puts it, the new Monster’wich is "monster mashing" up your favorite cookies and ice cream, and then sandwiching it between two more cookies "for the ultimate terrifyingly delicious ice cream sandwich experience." Best of all, customers can choose to mash up any ice cream flavor with any one traditional cookie flavor to create their master filling. For an extra charge, customers can also add in up to two toppings.
Though the new Monster’wich is here to stay, Insomnia Cookie is giving customers the chance to "double their MoNsTeRous fun with a sweet BOGO deal" on July 19, which is National Ice Cream Day.
Multi-cookie Ice Cream Sandwiches
Insomnia Cookies Has Created a Scary-Good Monster'wich
Trend Themes
1. Customizable Dessert Mash-up Creations - The trend of creating customizable dessert mash-ups like Insomnia Cookies' Monster'wich offers opportunities for innovation in the customizable food service industry.
2. Limited Time BOGO Deals - Offering a BOGO deal like Insomnia Cookies' National Ice Cream Day promotion drives consumer engagement and spending for a limited time.
3. Ice Cream Sandwich Innovations - The trend of creating unique and monstrous ice cream sandwiches like Insomnia Cookies' Monster'wich presents opportunities for innovation in the frozen dessert industry.
Industry Implications
1. Customizable Food Services - The Monster'wich underscores the opportunity for companies in the customizable food service industry to innovate by offering consumers endless dessert mash-up combinations.
2. Limited Time Retail Promotions - Offering a National Ice Cream Day promotion is an example of how retail industries can tie a promotion to a special occasion to drive consumer engagement for a limited time.
3. Frozen Dessert Retail - Innovation in the frozen dessert industry, such as the creation of monstrous ice cream sandwiches like the Monster'wich, can attract new consumers and set apart companies from their competition.