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Hasbro's Monopoly: Barbie Edition Has Players Build a Dreamhouse

The Hasbro Monopoly: Barbie Edition Game is now available for pre-order and fans of the game will appreciate Barbie's signature stamp on the iconic game. This game for two to six players ages eight and up will be coveted by Monopoly lovers, as well as longtime fans of Barbie and those who've just seen the 2023 Barbie Movie.

This special edition board game challenges players to build their own Dreamhouse and travel the board as they purchase famous locations from Barbie's world. This hot pink edition of the game includes six Barbie-themed zinc tokens in pink, including a sportscar, a speedboat and a roller skate. Players start the game by selecting a Be Anything card and choosing from six Barbie careers before they begin their journey across the board.
Trend Themes
1. Barbie-themed Board Games - The release of Hasbro's Monopoly: Barbie Edition Game sparks a trend of board games with a Barbie twist, offering a unique play experience for fans of the iconic doll.
2. Personalized Game Experiences - The introduction of the Be Anything card in the Monopoly: Barbie Edition Game reflects a trend toward personalized gameplay, allowing players to make strategic choices that impact their gaming experience.
3. Collaboration Between Brands - The partnership between Hasbro and Barbie for the Monopoly: Barbie Edition Game signals a trend of collaboration between established brands to create innovative and appealing products for their target audiences.
Industry Implications
1. Toy and Game Industry - The release of Barbie-themed board games presents an opportunity for toy and game companies to tap into popular brands and create engaging experiences for consumers.
2. Film and Entertainment Industry - The launch of the Monopoly: Barbie Edition Game ties into the excitement around the upcoming Barbie movie and opens doors for film and entertainment companies to extend their brand presence into the gaming market.
3. Marketing and Licensing Industry - The collaboration between Hasbro and Barbie in the creation of the Monopoly: Barbie Edition Game highlights opportunities for marketing and licensing companies to facilitate partnerships between well-known brands and expand their reach through product collaborations.

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