The latest monkey time Spring/Summer 2018 collection centers around vibrant hues for the warmer weather. The Tokyo-based fashion label draws style elements that were popular in the 90s and infuses them into its latest offerings. There is a prominent vibrant color palette adorning the new seasonal pieces, seeing hues of bright blue, orange, red, apricot ginger, yellow, green, and more. The new capsule is comprised of streetwear staples including hoodies, jackets, shirts, large fitting suits, sweaters, and trousers. The overarching aesthetic of the collection sees a relaxed fit all throughout, blended with sportswear aesthetics to elude a contemporary element.
Some standout items from the new monkey time Spring/Summer 2018 collection include the camouflage parka, the double-toned flannel shirts, the orange MA-1 bomber jacket, relaxed fitted orange and black pants, and the suit that boasts grid pattern designs.
Loose-Fitted Contemporary Sportswear
The monkey time Spring/Summer 2018 Line is All About Vibrancy
Trend Themes
1. Contemporary Sportswear Revival - There is an opportunity to capitalize on the resurgence of 90s sportswear by introducing modern takes on classic styles with loose-fitting silhouettes and vibrant color palettes.
2. Relaxed Fit Clothing - Consumers are seeking comfortable and functional clothing that can be worn in various settings, creating opportunities for brands to design casual yet stylish clothing with an emphasis on loose-fitting shapes.
3. Bold Color Palettes - The popularity of bright and bold colors in contemporary sportswear presents an opportunity for designers and brands to embrace vibrant hues and experiment with color-blocking techniques.
Industry Implications
1. Fashion - Fashion designers and brands can leverage the trend of loose-fitting contemporary sportswear to create fashion lines that balance comfort and style for modern consumers.
2. Sportswear - Sportswear brands can take advantage of the growing popularity of relaxed-fit clothing by offering functional and versatile activewear with bold color palettes and contemporary design elements.
3. Streetwear - Streetwear labels can expand their consumer base by incorporating loose-fitting silhouettes, vibrant colors, and sportswear aesthetics into their designs to create fresh and unique looks that appeal to a wider range of consumers.