Monk Provisions was created by Melanie McGraw and Aaron Burke, and the company comes at an ideal time as medical marijuana use becomes increasingly prevalent in North America.
The Monk Provisions brand offers a series of beverages infused with cannabis for its medical benefits, and botanicals for their nutrients and dynamic fresh flavors. The brand is for medical use only, and is able to perfectly merge high function and Instagrammable designs to appeal to a wide range of consumers. The beverages offered were made by world-class mixologists and include everything from fresh herbs and botanicals, to citrus, extracts and craft spirits.
Focusing on both aesthetics and purpose, the Monk Provisions brand is likely to be one to watch.
Cannabis-Infused Botanical Beverages
Monk Provisions Offers Healthy and Flavorful Drinks
Trend Themes
1. Cannabis-infused Beverages - The trend of infusing beverages with cannabis and botanicals for medical benefits is disrupting the beverage industry, creating opportunities for specialized mixologists and ingredient suppliers.
2. Functional Beverages - The trend of combining functional ingredients with great taste to offer healthy and flavorful beverages for medical purposes is creating opportunities for innovative beverage companies.
3. Instagrammable Drinks - The trend of appealing to consumers on social media with aesthetically pleasing designs and functional ingredients is creating opportunities for marketing and branding agencies within the beverage industry.
Industry Implications
1. Cannabis Industry - As medical marijuana use becomes increasingly prevalent in North America, the cannabis industry has an opportunity to collaborate with specialized mixologists and beverage companies to launch new cannabis-infused beverages.
2. Beverage Industry - The beverage industry has an opportunity to expand its product line by developing and marketing functional, healthy and flavorful drinks for medical purposes that appeal to consumers who are increasingly health-conscious.
3. Marketing and Branding Industry - As consumers increasingly seek out Instagrammable and aesthetically pleasing drinks that emphasize the functional benefits of their ingredients, marketing and branding agencies have opportunities to create campaigns that appeal to this trend.