Panada Express may be serving up a new protein option because some eagle-eyed consumers have spotted Mongolian Brisket at select locations.
Reports recently surfaced that Panada Express is selling Mongolian Brisket at some locations in Southern California. The new dish consists of premium brisket that's been wok-tossed with veggies in a flavorful ginger garlic sauce. The brisket is also served with fried rice for a full plate. The new dish is a Premium Entree, which means that there's a $2 upcharge compared to some of the brand's standards dishes like their Orange Chicken.
While the new Mongolian Brisket seems to be limited to select locations, Panada Express appears to be heavily promoting it on social media with sponsored ads.
Mongolian-Style Brisket Toppers
Panda Express Has Been Spotted Serving Mongolian Brisket
Trend Themes
1. Premium Entrees - Brands can offer more premium entrees for a higher price to offset increasing food costs and maintain profitability.
2. Ethnic Fusion Cuisine - Brands can explore combining traditional ethnic cuisines with popular western dishes to create new and unique flavor combinations.
3. Social Media Promotion - Brands can leverage social media for targeted promotion of new menu items to attract a wider customer base.
Industry Implications
1. Fast Food - Fast food chains can continue to innovate and expand their menus to stay ahead of competitors and meet customer demand for new and exciting options.
2. Restaurant - Restaurants can explore incorporating ethnic flavors and dishes into their menus to attract a diverse customer base and offer unique dining experiences.
3. Marketing and Advertising - Marketing and advertising agencies can leverage social media to target specific demographics with sponsored ads promoting new menu items for their restaurant clients.