It is a brand identity designer's challenge to make mere paper look luxurious in order to best present a high quality product, and the strategy used for Monggo Chocolate packaging was to decorate the desserts' wrappers like exquisite textiles.
The Javan art of Batik fabric treatment inspired the magnificent motifs that cover each scrumptious bar of chocolate. An assortment of elaborate designs ornament one end of every envelope to signify a certain extravagant sophistication. Circles, diamonds, lines and florals are printed in deluxe gold, beige and brown inks to reference the monochromatic cloth dyeing process of Indonesia.
Maintaining an aesthetic balance, Jonathan Krisyadi has left the other part of Monggo Chocolate packaging pattern-free with a plain background, a bit of text and a photo of each dessert next to its exotic ingredients.
Textile-Inspired Wrappers
Monggo Chocolate Packaging Expresses the Elegant Detail of Batik Dyeing
Trend Themes
1. Luxury Packaging Design - The trend for brands to decorate product packaging with elaborate designs and exquisite motifs inspired by traditional textiles provides an opportunity for companies to create unique and sophisticated branding strategies.
2. Cultural Art Influences - Incorporating traditional cultural art influences, such as Batik dyeing, into product packaging and design creates an opportunity for companies to appeal to consumers who value cultural diversity and heritage.
3. Minimalistic Product Packaging - The use of plain backgrounds and minimalistic design on one end of product packaging creates an opportunity for companies to balance out the intricate designs with simplicity and elegance, appealing to different types of consumers.
Industry Implications
1. Luxury Chocolate Industry - The trend for high-end and luxury packaging design in the chocolate industry creates an opportunity for companies to enhance their brand identity and appeal to consumers who value luxury and decadence in their food products.
2. Textile Industry - The trend for incorporating traditional textile influences in product packaging and design creates an opportunity for textile companies to expand their product lines and explore new markets in packaging design.
3. Cultural Heritage Industry - The trend for incorporating traditional cultural art influences in product packaging and design creates an opportunity for companies in the cultural heritage industry to showcase their products in new and innovative ways and appeal to consumers who value cultural diversity and heritage.