With the recession always at the back of our minds, we are taking things into our own hands to try to save money. These are 5 ways in which people are cutting back during these tough times:
1. Taking showers instead of baths – Reports from Unilever suggest sales of bubble bath are on the decrease.
2. Buying frozen food instead of fresh – Supermarket sales indicate steep rises in purchases of frozen food items.
3. Making your own lunch – Sales of lunch boxes are up 68% at Robert Dyas
4. DIY hair dying – Home hair dye kit sales are up 27%
5. Tap water instead of expensive bottled water – Sales of bottled water have dropped 15% over the past year.
Credit Crunch Cut-Backs
Ways the Recession is Forcing Us to Change the Way We Live
Trend Themes
1. Shift to Showers - Opportunity for innovative shower products and water-saving technologies.
2. Rise of Frozen Food - Potential for new frozen food brands and convenient frozen meal options.
3. Increase in DIY Hair Care - Space for at-home hair dye kits and DIY haircare tutorial platforms.
Industry Implications
1. Bathroom Products - Disruption potential in eco-friendly shower products and water-efficient fixtures.
2. Food and Beverage - Opportunity for frozen food manufacturers and retailers to meet growing demand.
3. Personal Care - Market potential for at-home hair dye brands and haircare tutorial platforms.