The Moncler x Fortnite collection introduces reactive skins to outfit players' avatars inspired by the French skiwear brand. The looks from the Moncler Classic Set draw inspiration from the 6 Moncler 1017 Alyx 9SM collection and thanks to the fact that these designs are digital, they include a special feature for gamers—as the in-game altitude gets higher, players will see the digital outfits shift from light to dark colors.
The collab also introduces other digital designs inspired by real Moncler products, like Umbra-Tube Back Bling, Umbra-Axe Pickaxe and a Para-Pluie Glider. Moncler x Fortnite have also introduced a special loading screen that pays homage to the mountains and the brand's origins.
Collaborations of this kind are becoming increasingly common as the metaverse extends to digital fashion and luxury collectibles.
Luxury Virtual Skiwear
Moncler x Fortnite References the 6 Moncler 1017 Alyx 9SM Collection
Trend Themes
1. Luxury Virtual Fashion - The collaboration between Moncler and Fortnite signals the rise of luxury virtual fashion as an emerging trend in the gaming industry.
2. Reactive Skins - The Moncler x Fortnite collection's reactive skins highlight the potential for personalized and interactive gaming experiences through the incorporation of technology and fashion.
3. Digital Collectibles - The popularity of collaborations like Moncler x Fortnite illustrate the growing demand for digital collectibles and its potential as a new form of luxury branding and marketing.
Industry Implications
1. Fashion and Gaming - The crossroads between fashion and gaming presents opportunities for innovative partnerships and disruptive experiences for consumers.
2. Digital Luxury - The convergence of luxury and technology leads to new opportunities to create digital luxury products and experiences.
3. E-commerce and Gaming - The integration of e-commerce and gaming offers a new avenue for product sales and marketing, with the potential to reach a wider audience through digital platforms.