Elsi Beauty's Let’s Start Over Super Moisturizing Serum is a clean beauty solution for consumers with normal to dry skin types, as well as those who are looking to simplify their skincare routine as much as possible. The moisturizing serum is not only free from preservatives and fragrances, but it avoids the use of many ingredients altogether—in fact, the skincare product only contains three clean and simple ingredients: squalane, plukenetia volubilis (sacha inchi) seed oil and tocopherol, an antioxidant with Vitamin E activity.
While the squalane in the serum formula is beneficial for its highly moisturizing properties and ability to improve the skin's elasticity, sacha inchi is known to improve the texture of skin and preserve the skin's barrier. Elsi Beauty's science-backed, clean skincare are disrupting the beauty industry with its simple solutions.
Three-Ingredient Moisturizing Serums
Elsi Beauty's Serum Contains Minimal Clean Ingredients
Trend Themes
1. Clean Beauty - Elsi Beauty's use of clean and simple ingredients in their serum creates an opportunity for disruptive innovation in the clean beauty trend.
2. Simplified Skincare - Elsi Beauty's serum that contains only three ingredients creates an opportunity for disruptive innovation in the simplified skincare trend.
3. Science-backed Skincare - Elsi Beauty's use of science-backed ingredients in their serum creates an opportunity for disruptive innovation in the science-backed skincare trend.
Industry Implications
1. Beauty - Elsi Beauty's clean and simple three-ingredient serum disrupts the beauty industry by appealing to consumers looking for clean and simple beauty solutions.
2. Skincare - Elsi Beauty's serum that contains only three ingredients disrupts the skincare industry with its simplified skincare solution.
3. Natural Products - Elsi Beauty's serum that uses science-backed natural ingredients creates an opportunity for disruptive innovation in the natural products industry.